---
title: "Head, Heart, Hands (and Gut): How to Rebuild Trust in Your AI Strategy"
description: Join our webinar to discover four paths for effective AI enablement, focusing on people readiness and practical strategies for transformative learning experiences.
---

---

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 TUESDAY 29 SEP 2026 | 3 PM UK | 10 AM EST | 7 AM PST | 45 MINS

## Head, Heart, Hands

## (and Gut):

## How to rebuild trust in your AI strategy.

In this webinar, **Callum Goodwilliam** demonstrates how large organisations can create the conditions for trust as AI changes roles, workflows and expectations at scale.

By the end of the session, you’ll understand:

- How to engage champions, skeptics and everyone in between
- How to measure trust alongside adoption and business value
- Which leadership behaviours build confidence at enterprise scale
- How to design learning experiences that build new behaviour

### Save your place.

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## About the speaker...

**Callum Goodwilliam** has spent the last decade working with some of the world's largest brands and organisations: designing, building and leading high-impact learning teams that have specialised in behaviour, career and organisational change. He's worked extensively on face-to-face, digital and hybrid strategic solutions for human-centred business challenges. 

 

Prior to Sponge he led technical onboarding, essential programmes and a team of technical learning experts at Shopify. He loves working on strategy, translating learning and culture challenges to business value and making work better for everyone. 

## A webinar by Sponge. *Trusted by the worlds biggest brands.*

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## About Sponge.

For more than 20 years, Sponge has been the people enablement partner of choice to 43% of the Interbrand Global 100, one in 10 of the Nasdaq, and a third of Europe's Fortune 500.

Supporting leaders tasked with high-stakes transformation, we delivered targeted shifts in behaviour, culture and capability through unforgettable learning. Our approach blends strategic learning consultancy, underpinned by human science methodologies, with world-class creative, delivered end-to-end across digital, blended and in-person experiences.

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