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TUESDAY 29 SEP 2026 | 3 PM UK | 10 AM EST | 7 AM PST | 45 MINS

Head, Heart, Hands

(and Gut):

How to rebuild trust in your AI strategy.

In this webinar, Callum Goodwilliam demonstrates how large organisations can create the conditions for trust as AI changes roles, workflows and expectations at scale.

By the end of the session, you’ll understand:

  • How to engage champions, skeptics and everyone in between
  • How to measure trust alongside adoption and business value
  • Which leadership behaviours build confidence at enterprise scale
  • How to design learning experiences that build new behaviour

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About the speaker...

Callum Goodwilliam has spent the last decade working with some of the world's largest brands and organisations: designing, building and leading high-impact learning teams that have specialised in behaviour, career and organisational change. He's worked extensively on face-to-face, digital and hybrid strategic solutions for human-centred business challenges. 
 
Prior to Sponge he led technical onboarding, essential programmes and a team of technical learning experts at Shopify. He loves working on strategy, translating learning and culture challenges to business value and making work better for everyone. 

A webinar by Sponge. Trusted by the worlds biggest brands.

About Sponge.

For more than 20 years, Sponge has been the people enablement partner of choice to 43% of the Interbrand Global 100, one in 10 of the Nasdaq, and a third of Europe's Fortune 500.

Supporting leaders tasked with high-stakes transformation, we delivered targeted shifts in behaviour, culture and capability through unforgettable learning. Our approach blends strategic learning consultancy, underpinned by human science methodologies, with world-class creative, delivered end-to-end across digital, blended and in-person experiences.